Overview
Elite Ceramic Coatings, a premium vehicle protection service, approached us to develop a website that would showcase their cutting-edge ceramic coating solutions. They wanted to stand out in the competitive car care market and attract car owners seeking top-tier protection for their vehicles.
Our challenge was to create a website that not only displays their advanced ceramic coating services but also educates visitors about the benefits of this technology. We aimed to highlight their expertise, attention to detail, and the long-lasting protection their coatings provide, while showcasing their range of solutions for various vehicle types.
The team at Sites That Convert took on this project with the goal of designing a website that would position Elite Ceramic Coatings as the go-to choice for vehicle protection in their area, and drive more high-value enquiries from potential clients.
What we delivered
For Elite Ceramic Coatings, we designed a sleek, conversion-focused website that effectively demonstrates their expertise in vehicle protection. Here’s what we included:
- High-contrast colour scheme: We utilised a bold red and white colour palette against a dark background, creating visual interest and guiding users’ attention to key elements and call-to-action buttons.
- Typography for readability and impact: We employed a clean, modern sans-serif font for headings and body text, ensuring excellent readability across devices while conveying a professional, high-tech feel that aligns with the brand.
- Sticky menu with prominent CTA: We implemented a fixed menu with the company logo and a “Contact us” button, ensuring that users can easily navigate the site and take action at any point during their visit.
- Above-the-fold value proposition: We placed the key benefits of ceramic coatings immediately below the hero section, using icon-based feature cards to quickly communicate value to visitors.
- Social proof integration: We strategically positioned customer testimonials and a client logo section to build trust and credibility throughout the user’s journey on the site.
- Clear service categorisation: We created an easy-to-navigate section showcasing different ceramic coating packages, helping users quickly find the right solution for their needs.
- FAQ accordion for information scent: We added an expandable FAQ section to address common queries, reduce friction in the decision-making process, and improve the site’s SEO performance.
By implementing these design elements and features, we created a website that not only looks visually appealing but also effectively guides users through the conversion funnel, encouraging them to engage with Elite Ceramic Coatings’ services.
